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See how long it takes users to convert

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You can check how long it takes users to convert in Heap by updating the granularity drop-down of the date range field in our funnel module. To set this up, navigate to Analyze > Funnel and set up your conversion steps.

As an example in Heap, we may want to see how long it takes users to sign up after viewing the signup page over the past week.

A funnel for 'View Signup Page' > 'Sign Up For Heap [Server]' for the past 7 days within the entire range

Running this report will give us the conversion rate, which in this example, is 68.42% for the entire range.

The results of the previous query showing conversion is 68.42%

To get a sense of how long it takes these users to convert, update the date range drop-down to different granularities. In our example, we will update the granularity drop-down to 5 minutes to see what percentage of these users convert within that time.

The granularity drop-down for the date range modifier in a funnel query

After clicking the Run Query button, the results updates to show us that the conversion rate for users completing these two steps within 5 minutes is 63.28%.

Updated funnel results where the conversion rate is 63.28%

Doing the math, this tells us that most users finish signing up within 5 minutes – only 5.14% of users are taking more than 5 minutes to complete the signup process.

To learn more about conducting funnel analysis, see our Funnel feature overview guide.

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Last updated April 13, 2020.

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