Understand your user’s ‘Aha Moment’

You can determine that ‘Aha Moment; for users – what actions indicate that a user will be a loyal adopter of your product via the retention module.

Step 1: Use the retention tool to set event 1 and event 2 as session to session or engagement behavior to engagement behavior

Step 2: Group by count of Interaction with Key Feature

A retention analysis for Session to session grouped by users who have done completed purchase

Looking at this retention table, we can predict that someone is more likely to be an avid user of the product after completing a purchase 10 times. Once this is identified, you can focus your efforts on getting users to the point through marketing campaigns, changes in product education, and changes in UI.

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Understand your user’s ‘Aha Moment’