Analysis Features

Analyze Overview

Heap has several powerful analysis tools for you to turn your questions into queries to get actionable insights. This guide…

Suggested Reports

Overview Suggested reports allow you to easily discover and answer common business questions that you can answer with Heap, such…

Graph Analysis

Overview The graph module in Heap allows you to construct powerful visualizations of your data over time. In the graph…

Funnel Analysis

Overview The funnel module in Heap measures the number of unique users who have performed a set of actions. You…

Users Analysis

Overview The users view in Heap allows you to see granular user-level data of how people are interacting with your…

Retention Analysis

Overview The retention module allows you to visualize engagement over time by tracking the number of users that complete one…

Influence Analysis

Overview The influence module in Heap allows you to analyze what behaviors or marketing channels have influenced behavior of interest.…

Paths Analysis

Overview The paths module in Heap allows you to explore the customer journey by showing you the most common paths…

Queries View

Overview The Queries page provides you with complete context on all of the recent queries run in your Heap account.…

Illuminate Overview

Heap Illuminate is a set of features that proactively surfaces hidden opportunities in your digital experience. As you run queries,…

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Filters

Overview The filter clause in Heap allows you to limit the results of your query to a specific subset based…

Group By

The group by clause allows you to break down Heap queries even further by creating up to 4 groups within…

Quick Switcher

The quick switcher allows you to easily jump between saved reports in Heap from within any analysis view. To use…

Behavioral Properties

Behavioral properties are nested under the filters module when conducting analysis. You can use them to add granularity to your…

Compare Groups of Users

You can use compare users to compare groups of users based on whether they fall into certain segments, behavioral properties,…

Usage Interval Analysis

Overview Some products have very different active usage than daily, weekly, or monthly. Heap’s active usage analysis module helps you identify the…

Account Health Analysis

Overview Account health analysis allows you to measure feature adoption and engagement per account, which refers to a collection of…

Active Usage Analysis

User Segments Analyzing repeat user behavior is crucial for growing your active user base. DAU, WAU, and MAU metrics don’t…

Period over Period Analysis

Overview Period over period analysis allows you to compare a recent time period to the same time period in the…

A/B Testing

Overview A/b testing is essential to validating that changes to your product will help you achieve your business goals. In…

Report Alerts

Overview You can use alerts to set up Slack or email notifications when Heap graph or funnel analysis results go…