Marketing

Your marketing department has diverse analytics needs. Growth marketers are focused on finding smart ways to increase leads, optimize for…

We recommend starting off by analyzing your traffic, which gives you a baseline for how customers are currently engaging with…

Overview Now that you are tracking engagement, let’s determine which campaigns are most effective are driving the highest conversion rates.…

Understanding your conversion rate is the first step to understanding what marketing activities yield the highest ROI. Heap gives you…

Understanding where users are coming from and how attribution affects conversion rates is crucial to a successful marketing strategy. It…

Why Segments? Segmenting your users based on both demographic information and behavior allows you to target your marketing messaging to…

If you want to use Google AdWords auto-tagging for a deep integration with Google Analytics and you don’t want to…