Marketing

Your marketing department has diverse analytics needs. Growth marketers are focused on finding smart ways to increase leads, optimize for…

Get a sense of Heap’s capabilities by jumping to the Analyze > Graph page. Set Graph to Count Session and Group By to UTM Source…

Overview Now that you can tell where your traffic is from, let’s determine which campaigns are driving the highest conversion…

Understanding your conversion rate is the first step to understanding what marketing activities yield the highest ROI. Heap gives you…

Understanding where users are coming from and how attribution affects conversion rates is crucial to a successful marketing strategy. It…

Why Segments? Segmenting your users based on both demographic information and behavior allows you to target your messaging to increase…

If you want to use Google AdWords auto-tagging for a deep integration with Google Analytics and you don’t want to…