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Marketing

Marketing: Overview

Your marketing department has diverse analytics needs. Growth marketers are focused on finding smart ways to increase leads, optimize for…

Marketing: Analyze Your Traffic

We recommend starting off by analyzing your traffic, which gives you a baseline for how customers are currently engaging with…

Marketing: Track Campaign Effectiveness

Overview Now that you are tracking engagement, let’s determine which campaigns are most effective are driving the highest conversion rates.…

Marketing: Improve Conversion

Understanding your conversion rate is the first step to understanding what marketing activities yield the highest ROI. Heap gives you…

Marketing: Understand Attribution

Understanding where users are coming from and how attribution affects conversion rates is crucial to a successful marketing strategy. It…

Marketing: Segment Users

Why Segments? Segmenting your users based on both demographic information and behavior allows you to target your marketing messaging to…

Marketing: Adwords: Manual & Auto-Tagging Best Practices

If you want to use Google AdWords auto-tagging for a deep integration with Google Analytics and you don’t want to…

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