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Compare Groups of Users

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You can use compare users to compare groups of users based on whether they fall into certain segments, behavioral properties, active usage properties, and all other types of user properties. You can use this feature to do A/B Testing, Active Usage Analysis, and more.

To set up a comparison, in the Graph, Funnel, or Retention analysis module, click the plus sign next to Compare Users, then select the segment or property you’d like to compare users by. For example, as a SaaS business, we may want to analyze feature usage based on the role of the user.

A graph comparing the 'Marketing Users' and 'Product Users' segments for a count of 'Click - Run Query'

The results will allow you to make important product decisions based on how your groups of users are performing.

The results of the previous graph showing the Product segment outperformed the Marketing segment the week of Aug. 16-22

Depending on which segment(s) or property(ies) you are comparing by, the same user can appear in counts of multiple segments and properties. Compares are not mutually exclusive, so because of this, event or user totals across segments may be higher than the actual count.

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Last updated October 7, 2020.

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