Heap Group Suggestions automatically suggests groupings for a funnel query by proactively analyzing which groupings are most predictive of overall conversion rate. This automates the “guess and check” work of trying different groupings when drilling into the reasons for drop-off in a funnel.
Depending on the nature of your query, the current properties that may be suggested are:
- Landing Page
- UTM Source
- UTM Campaign
- Device Type
- Path
- Referrer
- Country
If you don’t see Group Suggestions appear in your query, it is because the type of query you set up is not one that would prompt the suggestion to group by of one of these properties. The suggested properties listed are ordered left-to-right based on how strongly they are related to the events in your query.
After running a funnel report, you will see a set of Group Suggestions under Next Steps next to your funnel. You can select one of these to further explore your analysis results.
The Suggestion provides a preview of the results of the grouping to help you decide if the results will be relevant for your analysis.
After you click Add Group, it will be added to your query.
Note that Group Suggestions will not appear if the funnel has:
- Less than 30 users at the top of the funnel
- A compare by
To learn more about how group bys work in Heap, see Group By.