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Home Define & Analyze Analysis Features Updated Analysis Launcher
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Updated Analysis Launcher

In this article you'll learn:

  • What changed with the release of the updated Analysis Launcher
  • How to set up familiar types of analysis in the new Analysis Launcher

Welcome to the new Analysis Launcher! In December 2020 we updated the user experience for setting up a query in Heap to have a more intuitive, question-based flow, and added hotkeys to easily navigate the Launcher. This guide covers what’s changed so you can quickly get up and running. 

For a visual overview of this update, watch our video:

For clarity, this guide refers to the previous Analysis interface as the “old” Launcher, and the current (beta) interface as the “new” Launcher. Note that all of the old shortcuts will still be available under one of the Browse All shortcut in the new Launcher.

If anything you’re looking for is not covered in this guide, reach out to your Customer Success Manager.

Overview

Before we get into how each of the old analysis modules are set up in the new Launcher, let’s go over the updated Analyze page. 

In the old Launcher, clicking Analyze in the navigation bar opened up links to each of our different analysis modules. 

In the new Launcher, clicking Analyze brings up a secondary navigation bar which lists a new set of analysis shortcuts.

The letters on the right side correspond to the hotkey that opens that corresponding shortcut. For example, typing the letter A on your keyboard will open the Accounts shortcut.

Selecting any of these shortcuts will bring up additional choices, such as the types of accounts you’d like to analyze (active, inactive, total) for Account analysis. These shortcuts were designed to align with the natural way you would define a question you would like to answer with Heap. They also surface more advanced analyses that were previously harder to discover.

You can also click Browse All to see the traditional set of analysis modules. The Browse All shortcut will be available after the new analyze page has launched, so you can return to this view at any time.

You can also easily jump back to an analysis you were in the process of setting up by clicking Resume Query at the top of the Launcher.

Feel free to explore the new interface to get a sense of how these shortcuts are organized. Details on where the analysis modules are situated within the new Launcher are provided in the corresponding sections below.

Graph

The graph module is a powerful tool that allows you to conduct a variety of analyses. These analysis types have been split up into a more granular set of shortcuts to align with the natural flow of exploring your dataset.

The table at the bottom of this section lists the corresponding old and new locations for each of the graph analysis types. For example, in the old Launcher, you would graph the count of an event by navigating to Analyze > Graph and selecting the event count. 

In the new Launcher, navigate to Analyze > Events > Event count which will take you to a graph with the Count option pre-selected.

The table below covers both old and new locations for all types of graph analysis.


Old Location
New Location
Analyze > Graph > select Count + Event
Analyze > Events > Event count
Analyze > Graph > select Count Unique + Event
Analyze > Events > Unique user count
Analyze > Graph > select Number of Sessions

Analyze > Events > Session count
Analyze > Graph > select Conversion Rate Between
Analyze > Events > Conversion rate between
Analyze > Graph > select Average Time Between
Analyze > Events > average time between
Analyze > Graph > select Number of Users + Users who are in segment + Segment
Analyze > Users > In a segment
Analyze > Graph > select Number of Users + Property + operator + value
Analyze > Users > With a property
Analyze > Graph > select Number of Users + Users who have done + Event
Analyze > Users > Active users
Analyze > Graph > set up a multigraph comparing Number of Users who started/repeated/stopped/re-engaged with a particular event
Analyze > Users > Compare engagement cohorts

AND

Analyze > Retention > Compare engagement cohorts
Analyze > Graph > select Number of Accounts with at least 1 user who has done an event over the past 7 days
Analyze > Accounts > Active accounts
Analyze > Graph > select Number of Accounts without any users who have done an event over the past 7 days
Analyze > Accounts > Inactive accounts
Analyze > Graph > select Number of Accounts + All Accounts
Analyze > Accounts > Total accounts
Analyze > Graph > select Sum + Event + Property
Analyze > Properties > Sum
Analyze > Graph > select Average + Event + Property
Analyze > Properties > Average
Analyze > Graph > select Max + Event + Property
Analyze > Properties > Maximum
Analyze > Graph > select Min + Event + Property
Analyze > Properties > Minimum
Analyze > Graph > select Conversion Rate Between + Event + Event
Analyze > Conversion > Conversion rate over time

Funnel

Funnel analysis is now under the header Conversion > Funnel analysis.

Users

Users analysis can be found under Users > list of users and sessions.

Retention

Influence analysis is now under the header (you guessed it) Retention > Retention analysis.

Influence

Influence analysis is now under the header Conversion > Influence of touchpoints.

Paths

Paths analysis is now under the header Conversion > Path analysis. 

Queries

Queries still live under the last shortcut in the list, now known as Recent Queries.

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Last updated October 28, 2020.

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