Welcome to the new Analysis Launcher! In December 2020 we updated the user experience for setting up a query in Heap to have a more intuitive, question-based flow, and added hotkeys to easily navigate the Launcher. This guide covers what’s changed so you can quickly get up and running.
For a visual overview of this update, watch our video:
For clarity, this guide refers to the previous Analysis interface as the “old” Launcher, and the current (beta) interface as the “new” Launcher. Note that all of the old shortcuts will still be available under one of the Browse All shortcut in the new Launcher.
If anything you’re looking for is not covered in this guide, reach out to your Customer Success Manager.
Overview
Before we get into how each of the old analysis modules are set up in the new Launcher, let’s go over the updated Analyze page.
In the old Launcher, clicking Analyze in the navigation bar opened up links to each of our different analysis modules.
In the new Launcher, clicking Analyze brings up a secondary navigation bar which lists a new set of analysis shortcuts.
The letters on the right side correspond to the hotkey that opens that corresponding shortcut. For example, typing the letter A on your keyboard will open the Accounts shortcut.
Selecting any of these shortcuts will bring up additional choices, such as the types of accounts you’d like to analyze (active, inactive, total) for Account analysis. These shortcuts were designed to align with the natural way you would define a question you would like to answer with Heap. They also surface more advanced analyses that were previously harder to discover.
You can also click Browse All to see the traditional set of analysis modules. The Browse All shortcut will be available after the new analyze page has launched, so you can return to this view at any time.
You can also easily jump back to an analysis you were in the process of setting up by clicking Resume Query at the top of the Launcher.
Feel free to explore the new interface to get a sense of how these shortcuts are organized. Details on where the analysis modules are situated within the new Launcher are provided in the corresponding sections below.
Graph
The graph module is a powerful tool that allows you to conduct a variety of analyses. These analysis types have been split up into a more granular set of shortcuts to align with the natural flow of exploring your dataset.
The table at the bottom of this section lists the corresponding old and new locations for each of the graph analysis types. For example, in the old Launcher, you would graph the count of an event by navigating to Analyze > Graph and selecting the event count.
In the new Launcher, navigate to Analyze > Events > Event count which will take you to a graph with the Count option pre-selected.
The table below covers both old and new locations for all types of graph analysis.
Old Location | New Location |
|---|---|
Analyze > Graph > select Count + Event | Analyze > Events > Event count |
Analyze > Graph > select Count Unique + Event | Analyze > Events > Unique user count |
Analyze > Graph > select Number of Sessions | Analyze > Events > Session count |
Analyze > Graph > select Conversion Rate Between | Analyze > Events > Conversion rate between |
Analyze > Graph > select Average Time Between | Analyze > Events > average time between |
Analyze > Graph > select Number of Users + Users who are in segment + Segment | Analyze > Users > In a segment |
Analyze > Graph > select Number of Users + Property + operator + value | Analyze > Users > With a property |
Analyze > Graph > select Number of Users + Users who have done + Event | Analyze > Users > Active users |
Analyze > Graph > set up a multigraph comparing Number of Users who started/repeated/stopped/re-engaged with a particular event | Analyze > Users > Compare engagement cohorts AND Analyze > Retention > Compare engagement cohorts  |
Analyze > Graph > select Number of Accounts with at least 1 user who has done an event over the past 7 days | Analyze > Accounts > Active accounts |
Analyze > Graph > select Number of Accounts without any users who have done an event over the past 7 days | Analyze > Accounts > Inactive accounts |
Analyze > Graph > select Number of Accounts + All Accounts | Analyze > Accounts > Total accounts |
Analyze > Graph > select Sum + Event + Property | Analyze > Properties > Sum |
Analyze > Graph > select Average + Event + Property | Analyze > Properties > Average |
Analyze > Graph > select Max + Event + Property | Analyze > Properties > Maximum |
Analyze > Graph > select Min + Event + Property | Analyze > Properties > Minimum |
Analyze > Graph > select Conversion Rate Between + Event + Event | Analyze > Conversion > Conversion rate over time |
Funnel
Funnel analysis is now under the header Conversion > Funnel analysis.
Users
Users analysis can be found under Users > list of users and sessions.
Retention
Influence analysis is now under the header (you guessed it) Retention > Retention analysis.
Influence
Influence analysis is now under the header Conversion > Influence of touchpoints.
Paths
Paths analysis is now under the header Conversion > Path analysis.
Queries
Queries still live under the last shortcut in the list, now known as Recent Queries.
