Home Define & Analyze Data Management FAQs What’s the difference between a property and an initial property, ex. Marketing Channel versus Initial Marketing Channel?

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What’s the difference between a property and an initial property, ex. Marketing Channel versus Initial Marketing Channel?

  • An initial property is set at the user level and is only based on a user’s first recorded session, so it will be consistent for a user across all time.
  • A property is set at the session level and is recorded for each session a user has.