Introduction
Understanding who visits your site, where they come from, and what content is getting engaged with is table stakes for most teams. This dashboard will help to give you a broad overview of your site's omnichannel traffic, helping you to understand where users are most engaged.
In-app dashboard template: Audience overview (web + app)
| Name | Description |
|---|---|
| Android session | An event that captures a session on an Android device |
| iOS session | An event that captures a session on an iOS device |
Chart 1: Sessions by Source
What does it tell you?
This chart shows you how many sessions occurred on Web vs. iOS vs. Android over a week.
How to interpret?
When you first create this chart, it’s really about getting a baseline. You’ll want to monitor this over time to ensure that your traffic is growing and showing what you expect across devices.
Chart 2: WAU by Source
What does it tell you?
This chart will show you how many total visits (sessions) you’ve had to your site on a daily basis in the last 7 days, broken out by device type: Web, iOS, or Android.
How to interpret?
If this number is going up, then great, it means you are getting more traffic. If you see a spike try to figure out what caused it. Being able to replicate this success in the future can have a meaningful impact on your business.
Tip: Try grouping by Referrer or Landing Page to see if you can uncover the cause of the change.
Chart 3: New Users by Source
What does it tell you?
This chart will show you how many new users are using your product on Web vs. iOS vs Android.
A new user is defined as any use who had their first session within the past 7 days.
How to interpret?
Use this chart to see where you are driving most new traffic from; Web, iOS, or Android.
Chart 4: Count iOS Sessions by Platform
What does it tell you?
How are iOS sessions divided among platforms? A platform refers to the version of the operating system that the device is running on.
How to interpret?
This chart is especially important as you update your app, because it can tell you if your users will be able to run any updates as you scale. Are users visiting your app on an old version of iOS? If so, they may not be able to download the app to see all of the updates the team is working on!
Chart 5:Count Android Sessions by Platform
What does it tell you?
How are Android sessions divided among platforms? A platform refers to the version of the operating system that the device is running on.
How to interpret?
This chart is especially important as you update your app, because it can tell you if your users will be able to run any updates as you scale. Are users visiting your app on an old version of Android? If so, they may not be able to download the new app to see all of the updates the team is working on!
Chart 6: Count iOS Sessions by App Version
What does it tell you?
This chart shows you the average number of sessions per iOS app version.
How to interpret?
This chart can help you understand how engaged visitors are with the newest version of your app (or older versions of it). If most users are leveraging an old app version, it is worth investigating why they aren't updating to the new one. Maybe they don't know there is a new version, maybe they will lose access to some feature with the new version, or maybe more guidance is needed on the importance of updating apps.
Chart 7: Count Android Sessions by App Version
What does it tell you?
This chart shows you the average number of sessions per Android app version.
How to interpret?
This chart can help you understand how engaged visitors are with the newest version of your app (or older versions of it). If most users are leveraging an old app version, it is worth investigating why they haven't updated to the new one. Maybe they don't know there is a new version, maybe they will lose access to certain features with the new version, or maybe more guidance is needed on the importance of updating apps.
Chart 8: Web & Android Users (past 7 days)
What does it tell you?
How many users have had both a Web and Android session in the past 7 days?
How to interpret?
This chart will identify true omni-channel usage. Do users leverage both the web and mobile versions of your tool, or is one being used more than the other?
Chart 9: Web & iOS Users (past 7 days)
What does it tell you?
How many users have had both a Web and iOS session in the past 7 days.
How to interpret?
This chart will identify true omnichannel usage. Do users leverage both the web and mobile versions of your tool, or is one being used more than the other?
This dashboard contains the metrics you’ll want to look at to decide where you want to focus. While most of this data is high level, it can give you a good overview of your traffic and how users are interacting with your site versus your app, and if the omnichannel capabilities are being utilized to the fullest. Try to uncover where most usage occurs, and focus development efforts there. Understand where there is low usage and continue to dig in and identify why usage may be low.
If you’re just starting out with analytics, you’ll want to understand your audience demographics, and this Play will help you to do just that.