Engagement

• Calculate customer lifetime value (CLV)

  You can set up a usage over time chart in Heap to measure customer lifetime value (CLV) aka the total revenue generat...

• How to create a Power User Curve

  If you are interested in learning more about your power users, it may help to create a Power User Curve. Let's say y...

• Troubleshoot customer issues

  Mapping the customer journey step-by-step is invaluable to helping customers succeed. The users page in Heap allows y...

• Determine support strategy

  It's important to determine your ongoing support strategy to maintain strong customer partnerships. In addition to re...

• Understand your user’s ‘Aha Moment’

  You can work towards understanding yours with a retention chart. To set this up in Heap, complete the following ste...

• Compare multiple events to see which ones have been done most

  Checking the most to least common user actions in your app can give you a sense of what areas of your user journey ma...

• Measure the average time between two events

  To better understand your user journey, it's important to consider how much time users are spending on each step of t...

• Compare groups of users to see how they performed

  Understanding how different groups of users interact with your product can help you understand how best to nurture th...

• See the average event count per user over time

  Periodically, you may wish to analyze the average number of times users take a specific action over time. The value o...