Product

• Test the Impact of Different Shipping Method Options

    Introduction There are endless options for A/B testing on your application or website. It’s important to come up wi...

• Optimize the Activation Funnel

    Introduction This guide covers how to define what "activation" means for you and analyze it, allowing you to optimi...

• Measure Marketing's Impact on Conversion

    Introduction Understanding which of your marketing efforts have had the greatest impact on conversion can be a game...

• Use A/B Testing to Improve Usage

    Introduction We all know that measuring usage in a meaningful way can be a challenge. Businesses make changes they ...