Properties FAQs

  • What's the difference between each of the mobile library properties?

    Here are the different mobile library properties available for analysis in Heap, along with some nuances of what you’...

  • In what order are conditional properties evaluated?

    The conditions of a conditional property are evaluated in a top-down order, starting with the first condition. If the...

  • What's the difference between a property and an initial property?

    In Heap, many properties have both a standard and an initial property. For example, there are properties for Marketin...

  • How do I get the Marketing Channel/Initial Marketing Channel defined properties?

    You can define the marketing channel and initial marketing channels properties in Heap by defining default properties...

  • Why is my Marketing Channel or Initial Marketing Channel property not classifying traffic as expected?

    Out-of-the-box, Heap provides Marketing Channel and Initial Marketing Channel properties to help jumpstart your analy...

  • How are UTM parameters captured?

    UTM parameters are captured from the query string of the first pageview of a session (aka the landing page) and are s...

  • Why don’t I see all property values in the filter drop-down?

    When filtering for property values, only the top 20 will appear in the drop-down. However, you can search for a prope...