Conversion

• Why is my my funnel conversion rate different from my journey conversion rate?

  Users will only be counted once in both funnel and journey analysis. If a user reaches a fork in a journey, they will...

• Track marketing campaign effectiveness

  Overview You can determine which campaigns are driving the highest conversion rates by labeling the following three ...

• Improve your marketing conversion rate

  The first step in gathering actionable insights via Heap is to define conversion. What is your team’s goal (free tria...

• Understand attribution

  Understanding where users are coming from and how attribution affects conversion rates is crucial to a successful mar...

• Google Ads: manual & auto-tagging best practices

  If you want to use Google Ads auto-tagging for a deep integration with Google Analytics and you don't want to have to...

• Calculate conversion rate between two events

  Conversion rate is a core metric for tracking the success of your users and getting insight into how to grow your use...

• See how long it takes users to convert

  To set up a Heap Connect query equivalent to ...

• See what paid marketing efforts influenced conversion

  Monitoring your paid marketing channels is crucial to understanding what marketing features to invest in and how diff...