Marketing

• Target Customers for Marketing Campaigns Based on Average Order Quantity

    Introduction This guide will help you enrich your eComm data set to include item quantity information that can give...

• Identify Marketing Channel Impact on Retention

    Introduction Understanding which marketing channels lead to the highest customer retention can help your business s...

• Identify What Visitors Do Before Converting

    Introduction Understanding what users are doing (or not doing) just before your conversion event provides you with ...

• Measure Quiz Completion's Impact on Conversion

    Introduction Quizzes and forms can have a major impact on a customer’s desire to make a purchase. Quizzes like, “wh...

• Identify Top Referral Candidates

    Introduction If you were to guess what sales or marketing strategy had the best ROI, what would you say? If you’re ...