Marketing

  • Blog Overview

        Overview Many brands invest lots of time and energy in setting up and populating a blog. Understanding how your b...

  • Blog Performance

          Introduction Use this guide to gain a better understanding of how your blog is performing, including conversion...

  • Promotion Engagement & Impact

          Introduction Using promotional codes to improve conversion? Use this dashboard to understand the impact of your...

  • Measure your campaign email performance

          Introduction Heap can help you definitively understand which of your campaign efforts are having the greatest i...

  • Measure your baseline email performance

          Introduction Heap can help you definitively understand which of your campaign efforts are having the greatest i...

  • Measure Checkout Performance

          Introduction When optimizing your site experience on eCommerce sites, one of the easiest areas to focus on is t...

  • Measure Baseline Acquisition Performance

          Introduction We all know that acquiring new users can be especially difficult... and costly! Marketing budgets ...

  • eCommerce Metrics Overview

          Introduction Understanding how well your online store is converting is crucial to improving your eCommerce site...