Effort Analysis helps you understand why users are dropping off between funnel steps by analyzing all your autocaptured data and surfacing signals that indicate where users might be struggling across these areas:
- Number of Interactions: the median total count of clicks, form changes, and form submissions between steps (including interactions you haven’t chosen to track yet)
- Time Engaged: the time it takes users to convert from one step to the next, but only counting “engaged” time (when there is at least one interaction within 60 seconds) and ignoring time spent away from the computer (e.g. stepping out for a cup of coffee for an hour).
- Retry Rate: the percentage of users who needed to revisit your workflow across multiple sessions in order to convert to the next step.
Group Suggestions UI Update
We’ve updated the UI for Group suggestions in graphs and funnels. Suggestions now appear in a sidebar next to analysis and show a preview of the data before accepting the suggestion.
Pageview Suggestions is a new way to define pageview events in Heap. Heap automatically analyzes all the pageviews we have captured and suggests high traffic pages for you to define.
We even detect patterns in your URL structure and propose definitions that use wildcards to account for these patterns. For example, if we put the title of our blog in the URL path, Heap will recognize the pattern and suggest heap.io/blog/* which will account for all of the pageviews on our blog.