April 2020

Data Definition Workflow

We’ve added new workflows for data owners and data consumers to collaborate around event, segment, and property definitions. All new definitions are now automatically submitted for verification to your account admins and architects. Admins and architects will be able to manage a queue of requests allowing them to verify the integrity of the data and make any needed changes. Utilizing these workflows will allow Heap accounts to scale data trust and democratize access to insights.

Automatic definitions for API events

Events sent to Heap via API now automatically generate definitions. This makes it easier to verify their accuracy, categorize them, and hide them.

Custom roles

Account administrators can now fully customize permissions to fit their organization’s data democratization strategy.

March 2020

Introducing: Account Health Analysis

Understanding customer health is a key part of reducing user churn and a powerful way to grow your business. That’s why we are excited to announce Account Health Analysis, a new feature that helps you track feature adoption and engagement. With Account Health Analysis, you’ll be able to manage account adoption for key features, identify accounts that are at risk for churn due to inactivity, and prioritize investment in underused features.

New Autocaptured Properties

We’ve added new properties to our autocapture capabilities. “Previous page” will give analysts more tools to understand how their users discover features and flow through the digital experience. “Initial landing page query” and “initial landing page hash” will provide more context around a user’s first touchpoint with your business.

February 2020

Introducing: Heap + Appcues Bi-lateral Integration

Heap is excited to announce a two-way integration with our partner Appcues. With Heap and Appcues, product teams can easily create targeted product experiences, without engineering help. Bring Appcues data into Heap to see how product guides, tooltips, and other actionable experiences drive activation and retention. Sync behavioral cohorts from Heap to Appcues to optimize your product experience for each individual user.

Intercom Data Source

We’ve partnered with Intercom to connect the dots between customer engagement and product experience. With the Heap and Intercom integration, it’s never been easier to understand how your Marketing, Sales, and Support conversations affect product engagement and the entire customer lifecycle.

Filter Reports by analysis type

Looking for that funnel you saved, but forgot what you named it? You can now filter by analysis type in the reports view! This feature is designed to help you find and share insights.

Bulk Actions on Properties

Users can now bulk hide and show properties as well as bulk delete user-defined properties from the properties view.

January 2020

Date Range Picker

You can now change the start and end date calendars independently of each other, which should make choosing a date range much more intuitive.

Android/iOS View Hierarchies

You can now define a single event to track engagement with an area of a screen, or multiple interactions that would have previously required Combo events with a lot of extra event definition.

iOS Event Visualizer

The iOS Event Visualizer has been updated to look and feel a lot more like our Android Event Visualizer. You now have full control and the ability to use the Event Visualizer to define iOS events using all available properties. 

Identify API Robustness

Heap will now automatically reject common patterns of bad identify calls (e.g. merging all users into one person named “guest”), protecting your dataset from common API usage mistakes.