The Iterable connector enables marketing teams to sync segments from Heap to personalize Iterable cross-platform messaging. With access to granular behavioral data, marketers can drive more personalized messaging and upsell/cross-sell audiences based on past behavior. The result? Higher conversion rates and less opt-outs.
Admins are now able to quickly identify and bulk archive unused reports, keeping your Heap spaces clean and consistent. If you ever change your mind, archived reports can be restored at any time.
When grouping by a session-level property, if one of the property values has a strong correlation with a different property value, that information will appear when you click on the data point in your graph. This should help you more easily understand the story data is telling you.
Updated Funnel Visualizations
Heap funnels have gotten a facelift, here’s what’s new:
- A highlights bar shows overall conversion rate and the step with the highest dropoff, so you immediately see where you need to focus your attention in a Funnel report.
- A vertical layout better supports Funnel steps with longer names, as well as Funnels with more steps, so you can get even more granular insights about conversion.
All functionality has been preserved.
Custom Funnel Conversion Windows
You can now choose a custom window of time within which to analyze your funnel conversions — any number of seconds, minutes, hours, days, or even weeks
Definitions CSV Export
Dataset administrators can now easily export information about events, segments, and properties as a CSV file to help keep your company aligned around key definitions.