This is just the beginning of what you can do with Heap. Once you have your foundational elements set up, we encourage you to explore the rest of our docs and case studies to learn more about the types of advanced business questions you can answer.
Case Study: OppLoans
Company: OppLoans is a fintech company dedicated to offering consumers with non-prime credit scores access to safe, fast, and affordable bridge financing.
Use cases: Data consolidation across silos, marketing effectiveness, conversion rate optimization
Result: 8-figure revenue boost, 11% conversion rate increase on main loan, decreased time required for customer insights from 4 weeks to 5 minutes
Case Study: Lending Club
Company: Lending Club is the world’s largest online marketplace connecting borrowers and investors. With Lending Club, consumers and small business owners lower the cost of their credit, and investors earn attractive risk-adjusted returns.
Use cases: Conversion rate optimization, A/B testing, data democratization
Result: 7-figure lift within a month from improved loan CVR