We recommend starting off by analyzing your traffic, which gives you a baseline for how customers are currently engaging with your marketing efforts.
To do so, jump to the Analyze > Graph page. Set Graph to Count Session and Group By to UTM Source – Session. Group by allows us to compare the different sources sending traffic to your site.
Already you can determine which UTM Sources (we also capture campaign, medium, term, and content automatically) are driving the highest number of visits (sessions) to your site. Change up your group by to look at the referring website, the UTM campaigns, and more! You can also save this as a report for easy access later.