This is just the beginning of what you can do with Heap. Once you have your foundational elements set up, we encourage you to explore the rest of our docs and case studies to learn more about the types of advanced business questions you can answer.
Case Study: Casper
Company: Casper is an award-winning sleep startup that launched with an outrageously comfortable mattress sold directly to consumers, eliminating inflated, commission-driven prices.
Use cases: Conversion Rate Optimization, A/B Test Analysis, Attribution Modeling, Predictive Analysis, Dashboarding
Result: Increased checkout conversion rate by 20%
Case Study: Sur La Table
Company: Sur La Table is one of the largest cookware retailers in the world and offers an unsurpassed selection of exclusive and premium-quality products and cooking classes.
Use cases: Conversion Rate Optimization, Attribution, Product Placement, Segmentation
Result: Increased product page views by 12% and overall conversion rate by 6%
Case Study: Thirdlove
Company: ThirdLove is a fast-growing eCommerce brand founded with a mission to create a better bra for women.
Use cases: Conversion Rate Optimization, A/B Testing, Mobile Optimization, Complete Dataset
Result: Increased funnel completion rate by over 6% within a few months; 50% increase in mobile conversion; 15-20% engineering time savings
Case Study: Nature Box
Company: NatureBox delivers all-natural snacks to your home or office every month.
Use cases: Information Modeling, Analytics via Heap Connect, Conversion Rate Optimization, Cohort Analysis and A/B testing
Result: Single source of truth for marketing data, 5x increase in conversions in first six weeks