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custom properties

Why is my Marketing Channel or Initial Marketing Channel property not classifying traffic as expected?

Out-of-the-box, Heap provides Marketing Channel and Initial Marketing Channel properties to help jumpstart your analysis. These two properties utilize the…
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Properties overview

What is a Property? Properties are bits of metadata that are captured during user interactions with your app. Heap automatically…
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Using Snapshotted Data in Custom Properties

Custom properties are configured on a per-event basis and are limited to 255 characters. Any changes to a custom property…
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