Out-of-the-box, Heap provides Marketing Channel and Initial Marketing Channel properties to help jumpstart your analysis. These two properties utilize the…
UTM parameters are captured from the query string of the first pageview of a session (aka the landing page) and…
What is a Property? Properties are bits of metadata that are captured during user interactions with your app. Heap automatically…
You can define new properties based on existing property values in Heap from the properties page and via property suggestions…
An important part of keeping your data set clean is archiving, deleting, and restoring properties as needed. Read on for…
With your data governance and organizational strategy decided, you’re ready to define events, properties, and segments for your team in…