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Home Articles Tagged With: marketers

marketers

Marketing: Overview

Your marketing department has diverse analytics needs. Growth marketers are focused on finding smart ways to increase leads, optimize for…

marketersmarketing
Marketing: Analyze Your Traffic

We recommend starting off by analyzing your traffic, which gives you a baseline for how customers are currently engaging with…

marketersmarketing
Marketing: Track Campaign Effectiveness

Overview Now that you are tracking engagement, let’s determine which campaigns are most effective are driving the highest conversion rates.…

marketersmarketing
Marketing: Improve Conversion

Understanding your conversion rate is the first step to understanding what marketing activities yield the highest ROI. Heap gives you…

marketersmarketing
Marketing: Understand Attribution

Understanding where users are coming from and how attribution affects conversion rates is crucial to a successful marketing strategy. It…

marketersmarketing
Marketing: Segment Users

Why Segments? Segmenting your users based on both demographic information and behavior allows you to target your marketing messaging to…

marketersmarketing
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