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Home Articles Tagged With: marketers

marketers

Track marketing campaign effectiveness

Overview You can determine which campaigns are driving the highest conversion rates by defining the following three events. Event 1:…

marketersconversionmarketing
Understand attribution

Understanding where users are coming from and how attribution affects conversion rates is crucial to a successful marketing strategy. Heap automatically…

marketersattributionconversionmarketing
Adwords: manual & auto-tagging best practices

If you want to use Google AdWords auto-tagging for a deep integration with Google Analytics and you don’t want to…

marketersadwordsgoogle adwordsGoogle analyticsmarketing
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