Enrich your eComm data set to include item quantity information that can give you insight into high/low volume purchasers, allowing…
Understanding which of your marketing efforts have had the greatest impact on conversion can be a game-changer – but also…
If you were to guess what sales or marketing strategy had the best ROI, what would you say? If you’re…
Your marketing department has diverse analytics needs. Growth marketers are focused on finding smart ways to increase leads, optimize for…
We recommend starting off by analyzing your traffic, which gives you a baseline for how customers are currently engaging with…
Overview Now that you are tracking engagement, let’s determine which campaigns are most effective are driving the highest conversion rates.…