By understanding what users are doing, or not doing, just before your conversion event provides you with a unique opportunity…
Understanding which of your marketing efforts have had the greatest impact on conversion can be a game-changer – but also…
We know first impressions matter so it’s important to uncover the time and steps it takes for a customer to…
Overview You can determine which campaigns are driving the highest conversion rates by defining the following three events. Event 1:…
The first step in gathering actionable information from Heap is defining conversion. What is your team’s goal (free trial sign…
Understanding where users are coming from and how attribution affects conversion rates is crucial to a successful marketing strategy. Heap automatically…