Introduction Understanding what users are doing (or not doing) just before your conversion event provides you with a unique opportunity…
Introduction Understanding which of your marketing efforts have had the greatest impact on conversion can be a game-changer – but…
Introduction We know first impressions matter, so it’s important to uncover the time and steps it takes for a customer…
Overview You can determine which campaigns are driving the highest conversion rates by defining the following three events. Event 1:…
The first step in gathering actionable insights via Heap is to define conversion. What is your team’s goal (free trial…
Understanding where users are coming from and how attribution affects conversion rates is crucial to a successful marketing strategy. Heap automatically…