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Conversion

Track marketing campaign effectiveness

Overview You can determine which campaigns are driving the highest conversion rates by defining the following three events. Event 1:…

Improve your marketing conversion rate

The first step in gathering actionable insights via Heap is to define conversion. What is your team’s goal (free trial…

Understand attribution

Understanding where users are coming from and how attribution affects conversion rates is crucial to a successful marketing strategy. Heap automatically…

Adwords: manual & auto-tagging best practices

If you want to use Google AdWords auto-tagging for a deep integration with Google Analytics and you don’t want to…

Calculate conversion rate between two events

Conversion rate is a core metric for tracking the success of your users and getting insight into how to grow…

See how long it takes users to convert

You can check how long it takes users to convert in Heap by updating the granularity drop-down of the date…

See what paid marketing efforts influenced conversion

Monitoring your paid marketing channels is crucial to understanding what marketing features to invest in and how different groups of…

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