Marketing

Promotion Engagement & Impact

Using promotional codes to improve conversion? Use this dashboard to understand the impact of your promotions, which promotions are top…

Blog Performance

Understand how well your blog is performing. Step 1: Create the inputs needed for this play: Name Description View Any…

Protected: Blog Overview

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Measure your campaign email performance

Heap can help you definitively understand which of your campaign efforts are having the greatest impact on user retention… and…

Measure Checkout Performance

When optimizing your site experience on eCommerce sites one of the easiest areas to focus on is the checkout flow. …

Measure Baseline Acquisition Performance

We all know that acquiring new users can be especially difficult… and costly! Marketing budgets will vary, but most companies…

eCommerce Metrics Overview

Measure your base eCommerce metrics Understanding how well your online store is converting is crucial to improving your eCommerce site’s…

Target Customers for Marketing Campaigns Based on Average Order Quantity

Enrich your eComm data set to include item quantity information that can give you insight into high/low volume purchasers, allowing…

Identify Marketing Channel Impact on Retention

Understanding which marketing channels lead to the highest customer retention can save money and increase ROI.  Step 1: Define your…

Identify What Visitors Do Before Converting

By understanding what users are doing, or not doing, just before your conversion event provides you with a unique opportunity…

Measure Quiz Completion’s Impact on Conversion

Quizzes and forms can have a major impact on a customer’s desire to make a purchase. Quizzes like, “which type…

Identify Top Referral Candidates

If you were to guess what sales or marketing strategy had the best ROI, what would you say? If you’re…