Product

There are endless options for A/B testing on your application or website. It’s important to come up with a hypothesis…

Different user verticals require different approaches when it comes to each step of the lifecycle. Heap can provide a deep…

Understanding the impact of an in-app guide on usage a Key Feature can increase user adoption and retention, or enable…

Measure the impact of friction in your app on your organization’s support costs.  Heap can help identify areas to streamline…

Reducing friction in an onboarding or activation funnel can have a lasting impact on retention. If there is a minimal,…

By understanding what users are doing, or not doing, just before your conversion event provides you with a unique opportunity…

Understanding which of your marketing efforts have had the greatest impact on conversion can be a game-changer – but also…

You have a new feature, or existing one. Your gut feeling is that something is wrong or that by changing…

Understanding pain points in a customer’s journey is just one aspect of improving usability and adoption. Identifying which features are…