Product

Measure Feature Adoption

Introduction We all know that measuring feature adoption can be a bit of a guessing game. Businesses make changes they…

Measure Feature Engagement and Impact

Introduction We all know that measuring feature adoption can be a bit of a guessing game. Businesses make changes they…

Measure In-App Guides

Introduction Taking time to build out in-app guides can be an excellent tool when getting users to adopt a feature…

Measure Baseline Retention Performance

In-app dashboard template: Retention overview Use this guide to understand where you should be investing to bring in new users…

Measure Baseline Activation Performance

Introduction Use this dashboard template guide to understand how “sticky” your product is, which can shed light on which parts…

Resurrect Inactive Users to Boost Adoption

Introduction User adoption is a critical component in the success of any business. In order to see long-term success, you…

Test the Impact of Different Shipping Method Options

Introduction There are endless options for A/B testing on your application or website. It’s important to come up with a…

Measure Retention Across Different User Verticals

Introduction Different user verticals require different approaches when it comes to each step of the lifecycle. Heap can provide a…

Measure Support Burden

Introduction Heap can help you identify areas of key funnels so you can lower your support costs. Use this guide…

Optimize the Activation Funnel

Introduction This guide covers how to define what “activation” means for you and analyze it, allowing you to optimize your…

Identify What Visitors Do Before Converting

Introduction Understanding what users are doing (or not doing) just before your conversion event provides you with a unique opportunity…

Measure Marketing’s Impact on Conversion

Introduction Understanding which of your marketing efforts have had the greatest impact on conversion can be a game-changer – but…

Use A/B Testing to Improve Usage

Introduction We all know that measuring usage in a meaningful way can be a challenge. Businesses make changes they think…

Increase Usage of Key Features

Introduction Understanding pain points in a customer’s journey is just one aspect of improving usability and adoption. Identifying which features…