Product

Measure Feature Adoption

We all know that measuring feature adoption can be a bit of a guessing game. Businesses make changes they think…

Measure In-App Guides

Taking time to build out in app guides can be an excellent tool when getting users to adopt a feature…

Measure Baseline Retention Performance

Understand where you should be investing to bring in new users who end up becoming long-term repeat users. Step1: Create…

Measure Baseline Activation Performance

Understand how “sticky” your product is and use this as a starting point to understand which parts of your product…

Resurrect Inactive Users to Boost Adoption

User adoption is a critical component in the success of any business. In order to see long term success you…

Test the Impact of Different Shipping Method Options

There are endless options for A/B testing on your application or website. It’s important to come up with a hypothesis…

Measure Retention Across Different User Verticals

Different user verticals require different approaches when it comes to each step of the lifecycle. Heap can provide a deep…

Measure Support Burden

Measure the impact of friction in your app on your organization’s support costs.  Heap can help identify areas to streamline…

Optimize the Activation Funnel

Reducing friction in an onboarding or activation funnel can have a lasting impact on retention. If there is a minimal,…

Identify What Visitors Do Before Converting

By understanding what users are doing, or not doing, just before your conversion event provides you with a unique opportunity…

Measure Marketing’s Impact on Conversion

Understanding which of your marketing efforts have had the greatest impact on conversion can be a game-changer – but also…

Use A/B Testing to Improve Usage

We all know that measuring usage in a meaningful way can be a challenge. Businesses make changes they think will…

Increase Usage of Key Features

Understanding pain points in a customer’s journey is just one aspect of improving usability and adoption. Identifying which features are…