Product

Test the Impact of Different Shipping Method Options

There are endless options for A/B testing on your application or website. It’s important to come up with a hypothesis…

How does retention vary across user verticals?

Different user verticals require different approaches when it comes to each step of the lifecycle. Heap can provide a deep…

Measure the impact of an in-app guide

Understanding the impact of an in-app guide on usage a Key Feature can increase user adoption and retention, or enable…

Analyze Support Burden

Measure the impact of friction in your app on your organization’s support costs.  Heap can help identify areas to streamline…

Optimize my activation funnel

Reducing friction in an onboarding or activation funnel can have a lasting impact on retention. If there is a minimal,…

Identify what customers are doing before conversion

By understanding what users are doing, or not doing, just before your conversion event provides you with a unique opportunity…

What marketing content affects conversion rates

Understanding which of your marketing efforts have had the greatest impact on conversion can be a game-changer – but also…

Using A/B Testing to Improve Usage

You have a new feature, or existing one. Your gut feeling is that something is wrong or that by changing…

Increase usage of key features

Understanding pain points in a customer’s journey is just one aspect of improving usability and adoption. Identifying which features are…