Product

We all know that measuring feature adoption can be a bit of a guessing game. Businesses make changes they think…

Taking time to build out in app guides can be an excellent tool when getting users to adopt a feature…

Understand where you should be investing to bring in new users who end up becoming long-term repeat users. Step1: Create…

Understand how “sticky” your product is and use this as a starting point to understand which parts of your product…

User adoption is a critical component in the success of any business. In order to see long term success you…

There are endless options for A/B testing on your application or website. It’s important to come up with a hypothesis…

Different user verticals require different approaches when it comes to each step of the lifecycle. Heap can provide a deep…

Measure the impact of friction in your app on your organization’s support costs.  Heap can help identify areas to streamline…

Reducing friction in an onboarding or activation funnel can have a lasting impact on retention. If there is a minimal,…

By understanding what users are doing, or not doing, just before your conversion event provides you with a unique opportunity…

Understanding which of your marketing efforts have had the greatest impact on conversion can be a game-changer – but also…

We all know that measuring usage in a meaningful way can be a challenge. Businesses make changes they think will…

Understanding pain points in a customer’s journey is just one aspect of improving usability and adoption. Identifying which features are…