There are endless options for A/B testing on your application or website. It’s important to come up with a hypothesis…
Enrich your eComm data set to include item quantity information that can give you insight into high/low volume purchasers, allowing…
Different user verticals require different approaches when it comes to each step of the lifecycle. Heap can provide a deep…
Understanding which marketing channels lead to the highest customer retention can save money and increase ROI. Step 1: Define your…
Retention is often at the top of everyone’s mind when it comes to running a successful business, which is why…
Measure the impact of friction in your app on your organization’s support costs. Heap can help identify areas to streamline…