We all know that acquiring new users can be especially difficult… and costly! Marketing budgets will vary, but most companies…
Measure your base eCommerce metrics Understanding how well your online store is converting is crucial to improving your eCommerce site’s…
User adoption is a critical component in the success of any business. In order to see long term success you…
There are endless options for A/B testing on your application or website. It’s important to come up with a hypothesis…
Enrich your eComm data set to include item quantity information that can give you insight into high/low volume purchasers, allowing…
Different user verticals require different approaches when it comes to each step of the lifecycle. Heap can provide a deep…