The users view allows you to see granular user-level data of how people are interacting with your site or app. It presents lists of users in reverse chronological order based on the most recent activity. For each person, Heap shows all user properties associated with that individual, as well as all their events grouped by sessions.
To get started with the users view, navigate to Analyze > Users in Heap. You can select a segment of your users and apply filters to only see user data for specific segments of users.
Understanding the Users View
The following query shows us a chronological feed of our users, sorted by the last time we saw them. Each individual user entry shows their complete activity history on our app: pageviews, clicks, form submissions, touch events, and everything else that Heap tracks.
Running this query generates a full list of users, with your most recently active users at the top.
At the top of each user’s activity is their unique identifier, which by default is the Heap User ID, though you can replace this with either an email address or a handle via our Custom Identify API. In this example, we see that the email address is firstname.lastname@example.org and the user was last seen a few seconds ago
On the left-hand side of each user entry, we can see all user properties associated with this person. Heap automatically tracks a wealth of user attributes. For a full description of user properties captured by default, review our list of Autocaptured Data. Any custom properties sent via our Identify API are available in this list of properties.
Please note that you cannot assign attributes to users from this page. You can do this using the addUserProperties API.
For each user, Heap presents a list of all sessions in reverse chronological order. Each session shows the number of events Heap captured during the session and the duration of the session itself. Beneath the session description, the Users view highlights the most common defined events within the session. Taking a look at the first session for this user, we see that Heap tracked 25 events and that the session has been ongoing for 21 minutes.
If we open up the session, the Users view shows all events that Heap captures automatically, which includes both defined and raw events. If an event is a defined event, Heap shows the defined event with a title and color marker. If an event is raw or undefined, the Users view presents the event as a translucent object with the raw event name as the title.
When we click on one of the defined events, the Users view presents all event properties. By default, Heap captures event properties such as Path and Domain, though other properties such as Screen Dimensions can be included using Snapshots.
Creating Events from the Users View
If you click on an undefined event, Heap presents the event properties as well as an input field to define the event.
We’ll define the raw event selected above as Click on Project ID. Once you click Define, the event will become available in the Users view (Click Show Results) and all other Heap analysis views.
Extending The Users View
We can make the Users view more valuable by making more specific queries. The Users view allows you to graph any segment of users and to filter the results in the same manner as all other analysis views in Heap. For example, you may want to create a list of all Active Users that Google referred to my site. To do so, select the segment Active Users from the initial drop-down, and create a filter where Initial Referrer equals google.com.
The resulting list provides us a list of all users in the segment Active Users referred by google.com. You can explore an example user in this list by clicking ‘show results’.
Export List as CSV
If the list returned by your query has several results, you can always export the list as a CSV, which includes the properties of the last 5,000 users that meet the query definition. Simply click the ‘export to CSV’ button in the top navigation.
Creating Segments from the Users View
You can also save this Users report as a new segment by clicking the Save as Segment button in the top navigation bar.
The Users view can be a very useful view for debugging individual features. You can use the Highlight feature to easily spot an event of your choice when reviewing your list of user sessions.
To highlight an event, first, run a query, then select an event in the Hightlight drop-down. In our example, we want to check for cases where the Event Visualizer failed to load.
When we review our list of user sessions, that event stands out as highlighted in red, making it easy to identify.
By expanding the sessions, you can see what events happened before and after the event of interest, including both the virtual events you’ve defined and raw events, which makes this feature especially useful for identifying new virtual events to create and use in Funnels or other analyses.