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Target Customers for Marketing Campaigns Based on Average Order Quantity

Introduction This guide will help you enrich your eComm data set to include item quantity information that can give you…
Identify Marketing Channel Impact on Retention

Introduction Understanding which marketing channels lead to the highest customer retention can help your business save money and increase ROI. In…
Identify What Visitors Do Before Converting

Introduction Understanding what users are doing (or not doing) just before your conversion event provides you with a unique opportunity…
Measure Quiz Completion’s Impact on Conversion

Introduction Quizzes and forms can have a major impact on a customer’s desire to make a purchase. Quizzes like, “which…
eCommerce Demand Analysis

Introduction Heap can help you definitively understand what customers are searching for. This can give you a full picture of…
Identify Top Referral Candidates

Introduction If you were to guess what sales or marketing strategy had the best ROI, what would you say? If…