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Identify At Risk Customers
Introduction Retention is often at the top of everyone’s mind when it comes to running a successful business, which is…
Optimize the Activation Funnel
Introduction This guide covers how to define what “activation” means for you and analyze it, allowing you to optimize your…
Identify What Visitors Do Before Converting
Introduction Understanding what users are doing (or not doing) just before your conversion event provides you with a unique opportunity…
eCommerce Demand Analysis
Introduction Heap can help you definitively understand what customers are searching for. This can give you a full picture of…
Increase Usage of Key Features
Introduction Understanding pain points in a customer’s journey is just one aspect of improving usability and adoption. Identifying which features…