Product

Introduction User adoption is a critical component in the success of any business. In order to see long-term success, you…

Introduction There are endless options for A/B testing on your application or website. It’s important to come up with a…

Introduction Different user verticals require different approaches when it comes to each step of the lifecycle. Heap can provide a…

Introduction Heap can help you identify areas of key funnels so you can lower your support costs. Use this guide…

Introduction This guide covers how to define what “activation” means for you and analyze it, allowing you to optimize your…

Introduction Understanding what users are doing (or not doing) just before your conversion event provides you with a unique opportunity…

Introduction Understanding which of your marketing efforts have had the greatest impact on conversion can be a game-changer – but…

Introduction We all know that measuring usage in a meaningful way can be a challenge. Businesses make changes they think…

Introduction Understanding pain points in a customer’s journey is just one aspect of improving usability and adoption. Identifying which features…