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Understand attribution
Understanding where users are coming from and how attribution affects conversion rates is crucial to a successful marketing strategy. Heap automatically…
Google Ads: manual & auto-tagging best practices
If you want to use Google Ads auto-tagging for a deep integration with Google Analytics and you don’t want to…
How does Heap measure daily, weekly, and monthly active users?
Measuring your daily, weekly, and monthly active users, known as DAU, WAU, and MAU, can give your team a baseline…
I’m seeing a difference in data between Heap and another analytics tool.
Data in Heap may differ from data seen in other tools for a variety of reasons. Generally speaking, discrepancies of…
See how many accounts are active daily
Monitoring daily account activity gives you a baseline for understanding your accounts and defining business goals to help them grow.…