Monitoring daily account activity gives you a baseline for understanding your accounts and defining business goals to help them grow. To review the number of accounts completing an event you use to measure active usage in Heap, use our chart template How many accounts are active daily?
This report will prompt you to select an event to use as your active usage event, which is any event that defines engagement with your app. If you use a login event to define active usage, we recommend you choose Session as your active usage event.
You can customize the results to see regular active usage by week, month, or quarter, or group by account properties.
Another way to measure account activity is by vertical, which you can view by running the suggested report How does account-level engagement vary by customer vertical? This will give you a percentage of paying accounts with at least one active user grouped by vertical. This will help you identify if there are specific customer verticals that are struggling to get value from your product.
For more information on how to use Heap to measure and grow your accounts, see Account Health Analysis.