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Properties FAQs

What’s the difference between each of the mobile library properties?

Here are the different mobile library properties available for analysis in Heap, along with some nuances of what you’ll see…
In what order are conditional properties evaluated?

The conditions of a conditional property are evaluated in a top-down order, starting with the first condition. If the first…
What’s the difference between a property and an initial property?

In Heap, many properties have both a standard and an initial property. For example, there are properties for Marketing Channel and Initial…
How do I get the Marketing Channel/Initial Marketing Channel defined properties?

You can define the marketing channel and initial marketing channels properties in Heap by defining default properties available in two…
Why is my Marketing Channel or Initial Marketing Channel property not classifying traffic as expected?

Out-of-the-box, Heap provides Marketing Channel and Initial Marketing Channel properties to help jumpstart your analysis. These two properties utilize the…
How are UTM parameters captured?

UTM parameters are captured from the query string of the first pageview of a session (aka the landing page) and…
Why don’t I see all property values in the filter drop-down?

When filtering for property values, only the top 20 will appear in the drop-down. However, you can search for a…