In Heap, many properties have both a standard and an initial property. For example, there are properties for Marketing Channel and Initial Marketing Channel.
- A property is set at the session level and is recorded for each session a user has.
- An initial property is set at the user level and is only based on a user’s first recorded session, so it will be consistent for a user across all time.
For example, let’s look at the Which pages are landed on the most? dashboard template.
![](https://help.heap.io/wp-content/uploads/2023/12/chart-which-pages-are-landed-on-the-most-past-7-days-1024x529.png)
We grouped by Landing Page because we’re interested in where our users landed on our site during the past 7 days.
The standard property (Landing Page) is associated with a user’s given session, while the initial property is tied to the user and will not change.
If you’re interested in the first page of a user’s very first session, you can group by Initial Landing Page.
![](https://help.heap.io/wp-content/uploads/2023/12/group-by-initial-landing-page-1024x214.png)