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Attribution Integration

In this article you'll learn:

  • Requirements and a brief set of steps for getting the Attribution integration set up in Heap
This doc is for: Admins Architects
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Overview

Attribution automatically collects campaign data from your advertising platforms to give your marketing team a central dashboard from which they can monitor and optimize their spend. Heap’s attribution integration provides the visit and conversion information that Attribution uses to determine the return on your advertising efforts.

Requirements

  1. heap.identify is set up and assigning a unique identifier to all conversions
  2. A conversion event with an event property that represents the associated revenue

For help with 2, see our best practices on tracking purchases in Heap.

Setup

Once these requirements are met, a Solutions Engineer from Attribution will reach out and walk you through the rest of the set up and configuration.

Usage

After configuration is completed, Heap visit and conversion data will be used in Attribution to track return on ad-spend. You will need to configure Attribution to connect to your advertising sources. If you need help, contact the Attribution support team at support@attributionapp.com.