The Heap Mailchimp integration automatically captures a number of email events including opens, clicks, and bounces, and maps them to Heap users. This allows you to understand how your email marketing campaigns are working with Heap’s Mailchimp integration!
With the Heap Mailchimp source, you can answer questions like:
- How do users that open your recent feature email blast go an interact with your product?
- How many email touches does it take to properly nurture a lead to signup?
- How do your email campaigns influence customer engagement and retention?
Heap cannot capture automation or multivariate Mailchimp campaigns because it is not exposed in the Mailchimp API.
To configure the Mailchimp source, you’ll need to have the following privileges:
- Admin or Architect privileges in Heap
- Admin or Manager privileges in Mailchimp
To get started, visit the Mailchimp source in the app and click
Connect in the top right of the page.
You will then be prompted to specify an email property if you haven’t set one up already for your account. The selected user property needs to be the user property associated with your users’ email addresses as this is the property Mailchimp uses when sending Heap data about your users.
Email User Property Required
The property selected for Mailchimp needs to map to an email address user property (or identity) in Heap and this property cannot be changed once selected. Please don’t hesitate to reach out to us if you’re unsure if you what to select or if you have the required data in Heap for this source.
Once the email property has been set, you’ll be prompted to connect your Mailchimp account and be redirected to Mailchimp login page. Once authenticated, you’ll be redirected back to the Mailchimp source page in Heap with a successful confirmation message.
Upon completion, the source connection page will present
Waiting For Data until the first event data from Mailchimp is seen by Heap at which point the connection status will change to
We can’t offer a backfill of Mailchimp data. Please don’t hesitate to reach out if you have any questions or if you’re running into trouble with the source connection process.
Mailchimp source events have the following event types in Heap:
Click Email Link: Recipient clicked on a link within the message.
Open Email: Recipient opened the HTML message.
Bounce Email: Receiving server could not or would not accept message.
The Mailchimp source currently does not support
Sent Email events due to Mailchimp limitations. We will update the source if Mailchimp exposes this event in the future.
The following event properties will be available on events received from Mailchimp:
Campaign ID: Unique Mailchimp internal campaign ID (ID).
Campaign Title: Title of the campaign (String).
List ID: Unique Mailchimp internal list ID (ID).
IP: IP address recorded for the event (String).
Time: Data and time recorded for the event (Timestamp).
URL: URL clicked (String). Only available on
Click Email Linkevents.