This integration is currently in beta
For more information, contact your Customer Success Manager.
The Heap Iterable integration enables you to take action in Iterable using Heap data. With this integration, digital marketers can incorporate the granular user behavioral data available from Heap into marketing campaigns without additional engineering effort. Campaigns can be more effectively personalized to better drive critical product and business outcomes, like activation, trial conversion, and retention.
Iterable is a B2C marketing platform that supports cross-channel messaging. Marketers can deliver email, mobile/web push notifications, SMS, in-app notifications, and social media messages to engage customers through their lifecycle. They’re primarily used to activate users by enabling habit-forming usage patterns and re-engage users throughout their lifecycle.
To set this up, navigate to Integrate > Sources > Iterable and click the Set Up button under the Data Out card.
You’ll need an Iterable API key to complete set up. You can get this by creating a standard API key in Iterable on the API keys page.
Copy and paste the API key into the Setup Iterable Integration in Heap.
Then, you’ll be prompted to select the Heap User ID and Iterable User ID to map users between the two platforms. This is typically the user’s email address, though you can use any IDs that match.
Once you click Confirm, the Data Out section will show as connected on the Iterable page.
Now you can toggle on any defined segment to sync into Iterable as lists. To do so, navigate to Definitions > Segments, click on any segment, then in the Integrations section, click the toggle next to Iterable.
The segment will begin syncing immediately, and you should see a list in Iterable with the same segment name within 2-5 minutes. After the first sync completes, the segment will update every 4 hours.
Frequently Asked Questions
Can you connect to more than 1 Iterable project?
At this point, you can only connect to 1 Iterable project. Please let us know if you need to connect to more than 1 Iterable projects as we’re open to feedback to improve this integration.