Using Maxymiser, marketers can bring customer data into focus to gain valuable insights and deliver the most relevant, personalized experiences with simple A/B testing, complex multivariate campaign deployments, advanced customer statistics, and server-side testing. The Maxymiser integration sends all of the experiments a user was exposed to as properties to Heap.
With Heap’s Maxymiser integration, you’ll be able to answer:
- How does an A/B test impact long-term retention?
- Do users exposed to an experiment convert faster than others?
- Did a given experiment influence behavior that isn’t directly related to the functionality changed?
Capturing Experiment Data as User Properties
Please see Oracle Maxymiser’s documentation for your installation snippet.
Capturing Experiment Data as Event Properties
The Maxymiser source is only available on Heap’s enterprise plans and is configured on a custom basis. You will need to talk to your Maxymiser CSM. Please contact us at firstname.lastname@example.org if you have any questions!