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Home Integrations A/B Testing & Personalization Oracle Maxymiser Integration
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Oracle Maxymiser Integration

This doc is for: Admins Architects

Partner-owned

This integration is set up and supported by this partner. For questions, reach out directly to their team.

Overview

Using Maxymiser, marketers can bring customer data into focus to gain valuable insights and deliver the most relevant, personalized experiences with simple A/B testing, complex multivariate campaign deployments, advanced customer statistics, and server-side testing. The Maxymiser integration sends all of the experiments a user was exposed to as properties to Heap.

With Heap’s Maxymiser integration, you’ll be able to answer:

  • How does an A/B test impact long-term retention?
  • Do users exposed to an experiment convert faster than others?
  • Did a given experiment influence behavior that isn’t directly related to the functionality changed?

Setup

Capturing Experiment Data as User Properties

Please see Oracle Maxymiser’s documentation for your installation snippet.

Capturing Experiment Data as Event Properties

The Maxymiser source is only available on Heap’s enterprise plans and is configured on a custom basis. You will need to talk to your Maxymiser CSM.

If you need help, please post in Heap Community or visit our Get support page.

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Last updated September 23, 2022.

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