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Measure push notification performance

In this article you'll learn:

  • How to measure push notification performance to improve user engagement.
  • Strategies for analyzing notification effectiveness using charts and dashboards.
This doc is for: Product Managers Marketers Customer Success Leaders

Introduction

This guide will help you measure and analyze push notification performance to boost app engagement. By following these steps, you will learn how to:

  • Improve engagement and retention by understanding user interactions.
  • Evaluate the effectiveness of notification content through A/B testing.
  • Track user journeys triggered by push notifications to refine strategies.

Before you begin

Step 1: Setting up push notification tracking

Install and Configure the SDK

For detailed help with installation and setup, see our Tracking notification interactions article.

Step 2: Using push notification events in analysis

Built-in events

Push notification interactions are automatically captured as a Notification Interaction event type. This includes the following properties:

  • Notification Title: Title text of the notification (optional, if enabled).
  • Notification Body: Content of the notification (optional, if enabled).
  • Notification Action: Action or button tapped.
  • Notification Source: Origin of the notification (e.g., push service).
  • Notification Handling Component: Name of the application component managing the interaction (Android only).
  • Notification Category: Type or category of notification.

Chart template

A chart template allows you to input properties to visualize notification performance. It highlights the most engaging notification categories, showing you which titles drive the highest user interaction. This data is presented through a pie chart visualization.

Push notification dashboard

Create a new dashboard with the Push notification overview template, which you can find on your Dashboards page. Use this dashboard to:

  • Monitor interaction trends.
  • Compare the performance of different notification strategies.

Step 3: Achieving key use cases

A/B Test different notification titles and descriptions

Goal: Determine how notification titles and descriptions influence conversion rates.

  1. Define events:
    • Enable collection of notification title and body data.
  2. Create variants:
    • Use different titles and descriptions for your notifications.
  3. Analyze results:
    • Use the chart template to compare interaction rates between variants.
    • Focus on metrics such as conversion rates to determine which combination drives higher engagement.

Analyze post-notification actions

Goal: Understand what actions users take after receiving a push notification.

  1. Set up Journeys:
    • Use Journeys to track user actions following a notification interaction.
  2. Define steps:
    • Specify the sequence of actions from the notification event to the desired outcome (e.g., visiting an order status page).
  3. Visualize behavior:
    • Use charts to identify where users drop off during specific interactions. Review session replays at each drop off to understand user behavior, and pinpoint areas where the user experience can be improved.