Heap is an analytics platform that helps you understand how and why customers engage with your product. We automatically collect all customer data from your site or app to generate key insights for improving your product, driving conversion, activation, and retention, and getting advance signal on changes in customer behavior.
How does Heap work?
Heap automatically captures most user interactions in your app, then organizes this data into a simple yet flexible account > user > session > pageview > event hierarchy for you to answer questions, run experiments, and explore your data to unearth insights.
Because we autocapture all data, there’s no need to add new tracking code or change data models when you launch new features, modify or update your site, or shift your business model. No matter how your product or site evolves, Heap will continue to automatically collect all behavioral data from it.
This data model also retains flexibility to perform a wide range of in-depth analyses that apply to any digital product, but is also easy enough for anyone in your organization to use. Funnel analysis, retention analysis, user segmentation, behavioral cohorting, path analysis, and much more are all made easy via Heap’s data model.
For a detailed overview of how this data is organized, see Heap’s Data Model. For a full list of everything Heap autocaptures, see Autocaptured Data.
How do I get Heap?
To add Heap into your website or app, sign up, review Before Installing: Key Considerations, then complete the installation steps for your platform(s) of choice.
From here, you’ll want to check out our guide to Setting Up Heap to customize Heap to meet your business needs. We also have a handy set of success guides for Product Managers, Marketers, Customer Success leaders, eCommerce, SaaS, and Financial Services organizations with specific best practices and analysis use cases.
Ready to learn more?
Check out our detailed articles and guides in our Help Center (you’re already here!). For the technical side of things, including configuration guides and API docs, see our Developer/API hub. Our learning platform, Heap University offers short, video-based courses to get you ramped up and using Heap like a pro in no time.