Heap is an analytics platform that helps you understand how and why customers engage with your product. With comprehensive data collection and structured processes, Heap helps companies understand their users, make data-driven decisions, and craft delightful digital experiences.

For the first time, meaningful product and marketing questions can be answered just as soon as they’re asked.

How does Heap work?

Heap automatically captures all user interactions in your app, then organizes this data for you to answer questions, run experiments, and explore your data to unearth insights. 

For a detailed overview of how this data is organized, see Heap’s Data Model. For a full list of everything Heap autocaptures, see Autocaptured Data.

How do I get Heap?

To add Heap into your website or app, sign up, review Before Installing: Key Considerations, then complete the installation steps for your platform(s) of choice.

From here, you’ll want to check out our post-install guide to customize Heap to meet your business needs. We also have a handy set of success guides for Product Managers, Marketers, Customer Success leaders, eCommerce, SaaS, and Financial Services organizations with specific best practices and analysis use cases.

Ready to learn more?

Check out our detailed articles and guides in our Help Center (you’re already here!). For the technical side of things, including configuration guides and API docs, see our Developer/API hub. Our learning platform, Heap University offers short, video-based courses to get you ramped up and using Heap like a pro in no time.