Overview
Marketo is marketing automation software that provides inbound marketing, social marketing, CRM, and other related services. The Heap Marketo source automatically captures in any interesting moment from Marketo (open email, send email, etc.) as events in Heap associated with the users that map to your leads in Marketo.
With Heap’s Marketo integration, you’ll be able to answer:
- How do users that open your recent feature blast go on to interact with your product?
- How many email touches does it take to properly nurture a lead to signup?
- How do your email campaigns influence customer engagement and retention?
Setup
The Marketo source is only available on Heap’s enterprise plans and is configured on a custom basis for each customer. Please contact us at support@heap.io to learn more or to turn on this integration for your account.
Once Heap confirms the integration is ready for your account, Heap will send you setup instructions.
Email User Property Required
The property selected for Marketo needs to map to an email address user property (or identity) in Heap and this property cannot be changed once selected. Unless you have another existing Source this must currently be added by Heap Support. Please don’t hesitate to reach out to us if you’re unsure if you what to select or if you have the required data in Heap for this source.
Data Format
Once enabled, Heap will automatically ingest all Marketo interesting moments as events within the Marketo source. The event types in Heap map to the trigger name in Marketo. By default, Heap will capture the following events types and any properties available at the time of the event:
Clicked Link in EmailUnsubscribed from EmailSent Forward to Friend EmailEmail OpenedEmail DeliveredEmail BouncedLead Created
User Properties
Once enabled, Heap also automatically captures all user properties listed below. We support custom fields. If you have custom fields with important data, please reach out to support@heap.io with details.
Marketo: Lead Anonymous IpMarketo: Lead Black ListedMarketo: Lead CityMarketo: Lead CountryMarketo: Lead Created AtMarketo: Lead Date Of BirthMarketo: Lead Do Not CallMarketo: Lead Do Not Call ReasonMarketo: Lead Email AddressMarketo: Lead Email InvalidMarketo: Lead Email Invalid CauseMarketo: Lead Fax NumberMarketo: Lead First NameMarketo: Lead Full NameMarketo: Lead Inferred CityMarketo: Lead Inferred CompanyMarketo: Lead Inferred CountryMarketo: Lead Inferred Metropolitan AreaMarketo: Lead Inferred Phone Area CodeMarketo: Lead Inferred Postal CodeMarketo: Lead Inferred State RegionMarketo: Lead Is CustomerMarketo: Lead Is EmployeeMarketo: Lead Is PartnerMarketo: Lead Job TitleMarketo: Lead Last NameMarketo: Lead Lead SourceMarketo: Lead Marketing SuspendedMarketo: Lead Middle NameMarketo: Lead Mobile Phone NumberMarketo: Lead Original ReferrerMarketo: Lead Original Search EngineMarketo: Lead Original Search PhraseMarketo: Lead Original Source InfoMarketo: Lead Original Source TypeMarketo: Lead Person NotesMarketo: Lead Phone NumberMarketo: Lead Registration Source InfoMarketo: Lead Registration Source TypeMarketo: Lead SalutationMarketo: Lead UnsubscribedMarketo: Lead Unsubscribed ReasonMarketo: Lead Updated AtMarketo: Company Account Owner Email AddressMarketo: Company AddressMarketo: Company Annual RevenueMarketo: Company CityMarketo: Company Company NameMarketo: Company Company NotesMarketo: Company CountryMarketo: Company IndustryMarketo: Company Main PhoneMarketo: Company Num EmployeesMarketo: Company Parent Company NameMarketo: Company Postal CodeMarketo: Company SiteMarketo: Company StateMarketo: Company WebsiteMarketo: Campaign NameMarketo: Campaign Description