Your marketing department has diverse analytics needs. Growth marketers are focused on finding smart ways to increase leads, optimize for sales conversion, track the performance of different segments, and generate demand. Digital marketers are concerned with attribution, understanding conversion across the site, traffic sources, and digital channel growth. Content marketers need to increase engagement with content, measure how their content is being consumed, know who their readers are, and identify opportunities to improve adoption. So, how do these needs intersect, and how can Heap help?
Fundamentally, Heap empowers your marketing team to access and analyze the data they need, without relying on a dev team to implement tracking code. Heap enables marketers to become smarter about the data that affects the entire funnel, and gives them the flexibility to answer questions as they come up.
Our customers increase the ROI of their marketing efforts by using Heap to analyze the effectiveness of their campaigns, make decisions on ad spend based on customer LTV, and iterate on sign up flows and landing pages to improve conversion.