Chart Examples
Turn questions into actionable insights with our chart examples and FAQs.
Conversion
- Why is my my funnel conversion rate different from my journey conversion rate?
- Track marketing campaign effectiveness
- Improve your marketing conversion rate
- Understand attribution
- Google Ads: manual & auto-tagging best practices
- Calculate conversion rate between two events
- See how long it takes users to convert
- See what paid marketing efforts influenced conversion
Engagement
- Calculate customer lifetime value (CLV)
- How to create a Power User Curve
- Troubleshoot customer issues
- Determine support strategy
- Understand your user’s ‘Aha Moment’
- Compare multiple events to see which ones have been done most
- Measure the average time between two events
- Compare groups of users to see how they performed
- See the average event count per user over time
Analysis FAQs
- How do I find users or sessions with server-side events?
- How long are chart results cached?
- How do I share a chart?
- What does “no data” or “no results” mean?
- Excluding internal users from analysis
- Why is Filter / Group By missing certain properties?
- What does ‘Other’ mean in my analysis results?
- How do I measure the nth time a user performed an action?
- What is the max size of CSV exports?
- How do I filter out None/null results?
- How do I track my bounce rate in Heap?
- How do I edit chart tables?
Date & Time FAQs
- How does Heap measure daily, weekly, and monthly active users?
- What does Average Time Between measure?
- How do I measure Time on Site/Session Duration?
- What’s the difference between average time between and first-time retention, and how should I use them?
- I see session time in the Users view but not in other parts of the app. How can I track time on a page or the average time per session?
Unexpected Results
- What determines when an event is counted towards one day instead of the next day?
- Why are my CVR results different from my Funnel results?
- Why does a ratio or conversion rate chart have different results in a table chart?
- User and Session IDs aren’t showing up correctly when I import CSVs into Excel, how do I fix this?
- Why do I see referrers from my own domain in Heap?
- Why do values in my analysis change when I change the date range?
- Why am I seeing unusually long sessions in my analysis?
- I see users in the Users View with no events. What causes this?
- Why is the count in my funnel different from the count in my usage over time chart?
- Why is the count in my funnel different from the count unique in my usage over time chart when grouped by something?
- I’m seeing a difference in data between Heap and another analytics tool.
- Why are some iPad sessions showing up as desktop sessions in Heap?